Alex lives on the farm, just as he imagined he would in his dreams,
with his wife Marta and two children. Though he lives where he works and things can get pretty hectic,
he insists the open space and peace are the perfect antidote to the stresses of running a growing company.
Cantina Le Monde is his business and very much his home!
Alex attended the Institute of Furniture and Design and started his professional career working at his Father's kitchen company. Each day he would drive to work passing many fine vineyards - and dreaming. He knew in is heart that the family kitchen business was not his destiny. Both his Mum and Dad's parents were farmers and the young Alex spent a lot of time with them. He loved the land.
One morning in 2008, as he navigated the country roads on his way to the office, a 'For Sale' board caught his attention. One of the very vineyards that he passed everyday had come on the market. It was the Le Monde winery. Alex had to investigate. The buildings and the land were, to say the least, in need of an ambitious, dedicated and passionate investor. Alex sensed this was his golden opportunity and within months was the proud owner of 20 hectares of vineyards and a farm. After several acquisitions, the winery achieved 70 hectares.
Le Monde was his and work began immediately. His quest was to breathe new life into this tired business. Since 2008, Alex and his team have gone about the wineries' regeneration with an energy and enthusiasm that has seen what can only be described as a rebirth of the old winery.
Alex speaks plainly about his ambitions. "I am immensely proud of what Cantina Le Monde stands for today, but this is just the beginning of our journey. We now export around the globe, with customers in Russia, Australia, China and America as well as Europe.
We don't do what we do for the plaudits of our profession. If critics endorse or award our product, that's great news, but truly, we do what we do here for all wine drinkers - for everyone, for the people. And we do that by investing and farming in exciting, often experimental ways, to create beautiful wines with strong personalities, that are easily affordable by everyone".
This is not idealistic marketing propaganda from this winemaking entrepreneur. Alex's raison d'être is 'affordable, Italian quality',whether it's an easy everyday white, or a bottle from the celebrated Riserva collection. He goes on to say "I'm not interested in creating wines that only the few can afford. I've never really understood the point. I want as many people as possible to enjoy the taste of a real Italian Cru without worrying about the price tag".
Alex lives on the farm, just as he imagined he would in his dreams, with his wife Marta and two children. Though he lives where he works and things can get pretty hectic, he insists the open space and peace are the perfect antidote to the stresses of running a growing company. Cantina Le Monde is his business and very much his home!
Working closely with Alex, Massimo's responsibilities are focused on the export development of the business,
taking in customer relations and marketing. "It's an exciting time at Le Monde. We are expanding our
existing markets and exploring lots of new opportunities in areas such as Southeast Asia and Russia".
Massimo's career started in the fashion industry. Over a decade ago he changed his professional path, opting to explore his passion for winemaking. He was keen to move back to the country and a chance meeting with Alex Maccan presented the perfect opportunity.
Working closely with Alex, Massimo's responsibilities are focused on the export development of the business, taking in customer relations and marketing.
"It's an exciting time at Le Monde. We are expanding our existing markets and exploring lots of new opportunities in areas such as Southeast Asia and Russia", says Massimo. He goes on to explain that the more recent, wider acceptance of what he calls 'artisan soul', has opened many doors for Le Monde.
"Customers are now keen to hear our story. They love that we are true farmers, from an area of Italy that has a deep winemaking heritage. This history and knowledge combined with our modern-day production innovations, makes things exciting for us and interesting for them!".
Massimo lives just 15 minutes from the Winery, in a small village, where the values of rural community are still very much alive. He believes that this traditional 'understanding of humanity and nature' is what Cantina Le Monde harness, both in terms of its produce and ethics.
"We are true to our Northern Italian rural heritage in every way. Though our commercial outlook, market understanding and some of our production techniques are very contemporary, we listen closely to the past - literally.
More often than not our most useful critics come from the villages and people around us. They know the land, they know about wine - they've been brought up with it! They are true, honest experts, and it's fair to say, if we pass their scrutiny, we must be doing the right thing!".
As a winemaker I don't seek to over complicate the process. We may experiment along the way,
but a great wine comes from the ground - not the lab! My aim is to produce easily drinkable,
interesting wines, surprising and perhaps a little bit quirky in their Friulian simplicity.
Giovanni comes from a winemaking family. Viticulture and enology are in his DNA. Since university graduation in 2002 he has been honing his craft.
"I live in Friuli. I love Friuli. It's the perfect place to live and perfect for winemaking. We are blessed with an ideal climate and geology. To the northeast we have the Alps and the Adriatic sea breezes are never far away to the southeast.
Though many of our techniques are contemporary, the basic rules of respect and understanding for mother nature always apply. After all, the 'human touch' can only do so much. Understanding the land first and farming it in the best way can never be replaced by 'science'.
So although as you look around the winery today you may think that tradition has been superseded by stainless steel tanks and cutting edge machinery - it hasn't. All of those things help us maximize production and maintain rigorous standards of hygiene. We are winemakers that blend often forgotten, natural farming methods with proven modern production technologies.
As a winemaker I don't seek to over complicate the process. We may experiment along the way, but a great wine comes from the ground - not the lab! My aim is to produce easily drinkable, interesting wines, surprising and perhaps a little bit quirky in their Friulian simplicity, but not overly complicated or artificially enhanced.
Winemaking is a beautiful, living craft, that is and always will be a huge part of my life. I am pleased that with the state-of-the-art production methods Cantina Le Monde has invested in, we are now able to make wines that were once known to be quite expensive, far more affordable, so as everyone has the chance to experience that famous Friuli fruitiness!'.